About Me
The Real Talk Selling System™ gives your team the verbiage, tools, and mindset to help more patients say yes — without pressure or pushy tactics.
The Case Acceptance Queen™
With 20+ years in psychology, behavioral science, and sales coaching, I help dental teams confidently close high-value treatment plans — without sounding like they’re “selling.”
I’m the founder of Real Talk Selling™, a cognitive behavioral sales system that’s helped dentists and treatment coordinators close over $80M in full-arch cases — often within the first 30 days of training.
I work 1:1 with teams to shift mindset, master the financial conversation, and turn every consult into a confident yes.
But before I was the Case Acceptance Queen… I was the patient who needed a yes.
My Story
In 2008, I was over 250 pounds, battling food addiction, and facing a severe health crisis. Doctors gave me warnings. My body gave me warnings. But I made a choice, a choice that led to a profound personal transformation.
So I picked up the phone to call a bariatric clinic. And like most patients, I was met with indifference:
“You’ll need to schedule a consultation.”
But what I encountered was a stark lack of empathy. There was no care, no understanding of the emotional and physical struggle I was facing. I was reduced to a mere number in their system.
Until one day…
I made what I thought would be my last call.
And this time, the woman on the other end said:
“Sherrine? What a beautiful name. I’m so glad you found us. Let me take some notes…”
For the first time, I felt seen. That 45-minute conversation changed everything.
I flew across the country for surgery, lost 115 pounds, and kept it off for 15 years. That moment—that conversation—inspired me to build a new kind of sales system.
Because no patient should ever feel like I once did.
Award-winning
Before Real Talk Selling™, I was a Cognitive Behavioral Therapist for 10 years. Then, I transitioned into sales — I have sold over 60 million dollars in products and services for national brands. And became the top closer at ClearChoice Dental Implant Center, selling over $36M in treatment.
Today, I train practices all over the world how to close full arch cases on the same day of the consultation, paid in full.
I don’t believe in robotic scripts or sales pressure. I believe in psychology, confidence, and clarity.
Your team won’t just learn what to say — they’ll know how to say it, when to say it, and why it works.
Sherrine Washington
Selling That Feels Like a Collaboration—Because It Is.
Open with Captivating Power Statement
Break Barriers, The Kindred Connection
Discover, Set Expectations, & Pinpoint
Patient Onboard, Be Ready To Close!
Every patient deserves to feel heard — not sold to. I teach your team how to lead with empathy.
Sales confidence isn’t born — it’s built. I equip teams with tools that work in real conversations.
Patients say yes when they trust you. That’s why my method is rooted in transparency and ethics.
“I had the pleasure of working firsthand with Sherrine and let me tell you she closed the biggest case in Driven Dental Marketing’s history!”
“I highly recommend working with Sherrine!”
Elijah Desmond, CEO / Author and Co-Founder of Driven Dental Marketing
“There has never been a sales trainer in Dentistry like Sherrine! After watching her more than double implant production for several of our clients, we knew we had to hire her. If you’re looking to seriously increase case acceptance and revenue from your big cases, look no further… Sherrine is the best!”
Brian Hunter / Dental Practice Experts & Owners of tinyRHINO Marketing
Dr. Anissa Holmes, DDS / Founder Delivering WOW Dental Education & Dental Industry Key Opinion Leader
“Sherrine is your direct path to unlocking the most revenue from prospective clients.”
“Stop procrastinating and get on board with R.E.A.L Talk Selling!”
“Sherrine is the real deal. Whether you are a newbie practice owner looking for direction or an established dentist ready to specialize in high-end services, she can make things happen. Don’t second guess it. Call her today.”
Apply to work with Sherrine and see if the Real Talk Selling System™ is a good fit.
Every application is personally reviewed, and strategy calls are obligation-free.
